It was fun and exciting for Wright, Wagner, and
family to see the small following “Jimbo’s Garage”
had achieved. At first, expectations were low. They
set a goal of securing one subscriber per day, which
“As we got started, Dane wanted to get 30 subscribers a month, and we hit that goal fairly quickly.
A couple months in we exceeded that. It was fun
watching it grow. So, every day I’m like, ‘I’ve got
another subscriber!’” Wright said.
Soon they were securing 200 to 300 subscribers a
month. They created a dashboard to track subscrib-
ers, but Wright also tracks subscribers and views on
paper. The page grew little by little for the first year
and a half. He populated his channel with videos
that gave viewers tips on how to build a shop dolly,
how to replace a handle on a shovel, how to use a
pipe notcher, and how he built his aluminum can
cruncher. The videos were fun, covered real topics,
and they were entertaining and engaging. His sub-
scriber base grew slowly but steadily.
Out of nowhere video plays and subscribers
took a huge leap forward, like from 200 per month
to 40 or 50 per day, leaving Wright and Wagner
both pleased and puzzled. Through online research,
Wagner found out that a mainstream media outlet
shared the video he made about building a table for
his table saw. From there the stream of video views
and subscribers continued to climb.
And then came the phone calls from equipment
manufacturers wanting their brands represented
onscreen at “Jimbo’s Garage.” Through careful selection, they chose to partner with HTP America Inc.,
Fein Tools, and Yost Vise. If that wasn’t a big enough
boost, the channel reached the popularity level to
start generating revenue.
“You Tube does a profit share. Once you reach
a certain subscriber total, you are contacted by an
Above: Various grinders carefully rest underneath the welding table.
Wright believes in the value of a tidy shop. In fact, viewers frequently ask
him how he keeps his shop so clean and organized.
Below: Wright’s parents bought him his first set of tools when he was 7
years old. Every single one is still in his possession, in great shape, and
proudly tucked away in his beloved garage.
Wright has his own system for tracking and documenting
subscribers, video views, and revenue. He meticulously
updates this document first thing every morning and spends
time responding to every question he receives from viewers on